For your warmest rituals

Made to Sweat.
Designed to Flow.

Premium hot yoga towels created for better grip, effortless movement, and a more beautiful practice.

Shop the collection Thoughtfully designed in Arizona
The towel edit

Meet your new
studio favorites.

Equal parts function and feeling. Each print is designed in small batches to bring a little more beauty to every practice.

Beautifully functional

Made for the heat.
Soft enough for savasana.

We obsessed over every thread so you can forget about your towel and stay present in your practice.

01

Grips when wet

Our suede-soft weave activates with moisture, so the hotter class gets, the steadier you feel.

02

Soft + absorbent

Plush microfiber absorbs sweat without feeling heavy, rough, or distracting beneath your hands.

03

Made to move

Lightweight, packable, and perfectly sized to layer over your favorite studio mat.

04

Easy to love

Machine washable and quick drying—because your everyday ritual should feel effortless.

Our story

Born from a love
of the in-between.

Golden Flow began with one simple idea: the things that support your practice should feel just as intentional as the practice itself.

Founded by a hot-yoga devotee who couldn’t find a towel that felt both beautiful and truly functional, our collection is a celebration of movement, ritual, and showing up exactly as you are.

with love, Jess
Everything you need to know

Frequently asked
questions.

What size are Golden Flow towels?+

Each towel measures 24 × 72 inches (61 × 183 cm), the size of most standard yoga mats.

How does the towel stay in place?+

The towel’s grip improves with moisture. Lightly mist beneath your hands and feet at the beginning of class.

How do I wash my towel?+

Machine wash separately in cold water on a gentle cycle. Avoid bleach and fabric softener. Air drying is recommended.

When will my order ship?+

Orders are carefully packed and shipped within 2–3 business days. Tracking is emailed once your order is on the way.